Alex is a data analytics entrepreneur and company founder with global expertise in the digital marketing industry. He has successfully positioned two of his consultancies for acquisition, most recently to dentsu inc of Japan.
Alex is the CEO of Cardinal Path, Google’s largest global analytics software reseller. As a recognized expert in the data and marketing analytics industries, he is a frequent keynote speaker at conferences and has been published in major journals in the United States. Alex is the past President and Director Emeritus of the Digital Analytics Association.